Hunt Brothers Pizza
In addition to delicious pizza, Hunt Brothers Pizza sells franchises to independent convenient store owners who want a one-stop-shop pizza solution. To help them improve B2B sales, we audited the competitive landscape and found a key insight: the advertising was overstuffed and frantic. Aligning the brand’s point of difference – simplicity and ease of use – with whitespace in their advertising landscape, we shot, designed, and ran a stripped-down campaign across print and digital. The campaign communicated a restrained confidence that stood out from all the noise.
Social Media
Hunt Brothers Pizza’s social media audience averaged over 55 years old, when the bulk of their in-store consumers were between 18-30. To close the gap, we diversified out from Facebook, where most of their social efforts had been focussed, created the brand’s first Instagram account, and changed the content strategy. I art directed fun and engaging content for their social media that younger audiences were more likely to share organically. The Hunt Brothers social media audience grew by over 25,000 fans, decreased in median age by decades, and won both ADDY and PRSA Awards in 2017.
Art Direction by Lawson Soward
Design by Lawson Soward, Brooke Dainty & Sarah Growden
Photography by Brooke Dainty
Copy by Meghan Smith
Creative Direction by Neely Tabor