I’m Lawson and I drive creative outcomes.

I’ve led collaborative, results-driven creative both brand-side and agency-side and I’m searching for an opportunity to serve a single brand to reach long-term, transformative goals.

RECENT WORK SAMPLES

LG Electronics

Refining the LG Electronics Energy Storage Systems brand architecture and leading the design of a new flexible design system

Hammermill

Leading design and creative strategy for Hammermill’s brand through a comprehensive rebrand, viral marketing campaign, and TV product placement

Delta Faucet Company

Creating a brand from the ground up, increasing social followers nearly 500%, and kickstarting a digital community of professionals and resources

THOR Industries

Concepting a data-driven integrated marketing campaign, creating the anthem video, laying out the design system, and overseeing implementation across 6 agencies

Featured Project

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Let’s talk fit.

I believe both design and leadership are disciplines of hard work, empathy, and inspiration. This site features some of the work I’m proudest of producing. All of it required intentional communication and collaboration with talented, cross-functional teams.

If you’re looking for a design leader to help you build courageous, collaborative, and empathetic products, teams, and cultures, I just might be your guy.