Grayton Beer
Grayton Beer came to our team with a challenge. They had officially licensed two 30-A beers, but wanted to elevate their brand recognition beyond its original blue and yellow circle. To achieve this I created a standardized label that made Grayton the hero. I also made an ownable 30-A mark for their unlicensed beers, so every beer celebrated the community where it was brewed.
Custom & Collectable
We wanted to incentivize customers to try more of Grayton’s offerings beyond the beloved 30-A beer. So in addition to the standardized system, I pitched a package design that would make the cans collectible. Featuring custom illustrations, each can could be placed next to another to continue an endless and enticing beach scene, motivating continued trial across all Grayton’s beers.
Art Direction & Design by Lawson Soward
Illustrations by Roland Gibbons, Yanet Mireles, & Sarah Growden
Creative Direction by Neely Tabor
Photography by Grayton Beer Company