Irene West Paper Company

I founded Irene West Paper Co. with my wife Lindsey to fix the broken concept of cards. Most greeting cards designs are a hold-over from when they were a neutral medium. Now that you can text or email someone at any time, sending a card is a particularly thoughtful decision — one that shouldn’t be cheapened by tropes and one-size-fits-all greetings.

We make gender-neutral cards that respect the giver’s heartfelt sentiments. I created the brand, identity, logo, website, packaging, business cards, and the actual greeting card designs. My wife and I screen print each card by hand right here in Nashville.

Visit the site here.